What are Facebook Ads:
Running your business on Facebook means getting in touch with almost 2.2 million active users. Facebook Ads is the advertising platform of the social network Facebook that aims to promote products and services through publications or ads of text, image or video. It is a marketing channel widely used by companies due to its large audience and its great possibilities of segmentation.
Its operation is simpler than that of search engine advertising, so it has become a tool widely used by small businesses looking for limited promotions geographically and over time. However, as with any digital marketing channel, it is more effective for an expert to design and monitor campaigns in Facebook Ads.
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Benefits of Facebook Ads:
Facebook ads are optimized around specific business goals and objectives:
The Facebook advertising platform provides specific campaign objectives that enable you to customize your advertising efforts to tightly align with your business goals. You can choose one of 11 different objectives for your Facebook advertising campaigns. These objectives range from top-of-funnel strategies like brand awareness and reach, down to bottom-of-funnel goals like lead generation or purchases.
You can get specific when it comes to who you reach:
With more targeting options than ever, your Facebook ads can be shown to the people most likely to become your customers. This is one of the biggest reasons to advertise on Facebook. With the ability to target a highly specific audience, you can cater your content according to each audience, further increasing your ads’ effectiveness.
Facebook ads can be cheaper than PPC ads:
Many factors go into your Facebook ad cost, including the type of campaign you run, who you’re targeting, and your ad placement. But Facebook ads can have a cheaper cost per click than Google Ads.
Why choose Facebook Ads:
Facebook has come a long way since its humble beginning as a way for college students to connect, to be the largest social media network in the world. Today it’s considered a powerful marketing tool and an affordable, yet effective way to grow your brand. It goes without saying that it’s important for your brand to be on Facebook, but your social media marketing efforts can be helped considerably with Facebook advertising.
Facebook advertising allows you to target your ads to reach a specific type of audience. With more traditional marketing media, you launch your campaigns in the hopes that your target audience will be exposed to it. With Facebook advertising, you can pinpoint who you wish to target to a far greater extent based on criteria such as interests, age, location and more. This gives your campaigns a far greater chance of success.